Surprise & delight: the importance of brand packaging

There’s something wonderfully unique about opening the box of any Apple product. One of the most recognisable brands in the world, the technology company focuses on providing excellent experiences, starting from the very moment you break the seal on one of its instantly recognisable boxes.

The packaging reflects everything we know about the brand – precise design, the minimalist Apple logo and grey colouring, and white accessories – and provides an initial thrill that ties in closely with the company’s branding and reputation in every way.

Like other aspects of a company’s brand, your product packaging and labelling is a key channel to introduce your business to new and potential customers. The finer details reflect your values and business goals and are an opportunity to reinforce your key messages. In short, packaging and labelling are an essential part of your overall branding work.

Aside from the basic functions of protecting and presenting your product in the best possible way, your packaging also allows your company to stand out from its competition. As a result, it’s well worth your time and investment in getting the details of your offering exactly right and here’s where working with branding experts can make all the difference.

Gone are the days of using generic envelopes and mailing labels. Consumers today expect consistency and convenience in every aspect of their purchasing experience. Brand packaging is much more than a logo on cardboard; it incorporates colouring, information inserts, product placement, and – increasingly – environmental considerations. Think: can your packaging be recycled or re-used?

Limelight Media specialises in creating holistic brand strategies that are tailored for each and every client. An effective strategy will consider all aspects of your business and deliver a clear and concise message to your customers, allowing you to get on with overseeing growth and development year after year.

For all you branding and packaging needs contact us at

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