Reasons why Graphic Design is so important to your brand

The main purpose of graphic design is to visually communicate to your audience, using typography, images and colours to represent certain ideas or messages. 90% of the information transmitted in the human brain is visual so your business needs strong design in order to communicate its purpose.

As humans, we form initial opinions in a matter of seconds. Aesthetically pleasing and professionally designed graphics allow you to make a positive first impression of a brand.

However, graphic design is not only about beautifying your brand, it has also so many more influential benefits. Let’s explore five reasons why graphic design is so important to your business:


1. Graphic Design tells your story and builds a unique identity for your brand.

  • It transforms a brand’s thoughts and words into visually appealing representations of an idea.


2. It’s your first impression.

  • Professionally designed graphics help customers form positive opinions about your business.


3. Good graphic design conveys credibility and professionalism

  • Companies that invest in quality graphics are perceived to be of a higher quality and more trustworthy.


4. Helps your brand and company stand out from its competitors.

  • Great design stands out in the minds of decision makers and can influence their choices both directly and subconsciously.


5. Professional Graphic Design can actually save money

  • Poorly designed graphics won’t last long.. when businesses don’t invest in their graphics they will eventually need to re-design, which ends up increasing the overall cost


Whether you’re a small business or a large enterprise, the importance of graphic design is too great. So don’t risk losing the chance of reaching new customers and creating a memorable brand!

If you need graphic design services for your brand, Limelight Media specialises and excels in this area, contact us on to learn more.