Employee Communication – Why Is It So Important?

Employee Communication – Why Is It So Important?

Often overlooked and undervalued, employee communication can play a vital role in business success. Business leaders who invest time in improving communication recognise its significant impact on the overall performance of the organisation.

“Employee communication is the sharing of information, ideas, and feelings between employees and managers of a company”, and it is essential for the health and strength of a company.

Since the pandemic, employees and management have faced a steep learning curve, experiencing significant changes in how they work, collaborate, and communicate. It is now more crucial than ever to incorporate effective internal communications into your business planning.

A well-executed employee communication strategy directly contributes to the overall success of a business!

How to create effective Employee Communication

  • Encourage open dialogue & listen to your employees –
    Ensure that there is a culture of transparency and open dialogue in your workplace, where employees feel comfortable sharing their thoughts, concerns, and suggestions. Encourage regular check-ins, virtual team meetings, and feedback sessions to facilitate open communication and address any challenges.
  • Develop a strategy and put a plan in place –
    Having a clear strategy is crucial in navigating upcoming changes. Your strategy doesn’t have to be lengthy, but it should outline your vision and direction for what you aim to achieve. Once you have defined your strategy, you can create an internal communications plan that aligns with it! This plan should include key objectives, activities, and timelines. It is also important to allow flexibility in this plan so that you can adjust your approach as needed.
  • Ensure everyone is aligned on business goals
    Everyone should be on the same page when it comes to current business objectives and priorities. Provide regular updates, keeping your team informed about organisational changes and updates through regular communication channels. This consistent flow of communication through established channels will foster a shared understanding and ensure that everyone remains aligned with the business goals. Your internal communication channels should serve as trusted sources of accurate information, providing clear and timely guidance on how external developments impact your company.
  • Create engaging and valuable content
    Enhance internal communication by sharing engaging content, as employees are more likely to engage with videos than written text. Start incorporating videos and imagery into your internal communications strategy and encourage employees to create and share their own content. It is important to share information and content that your teams find valuable. Focus on delivering quality content rather than overwhelming them with quantity. By implementing and adopting these evidence-based strategies, you can empower your team to communicate, collaborate, and adapt effectively in the ever-changing work environment.

Limelight Media have extensive expertise in strategising for more effective Internal Employee Communications for our clients.

Why not reach out and see how we can help your business? Contact us now.