Why should my business be on social media

Why should my business be on social media?

If we had €1… well maybe €50… for every time someone asked us that question, we’d be planning our early retirement. In previous blog posts, we have covered the importance of Marketing and why Branding is essential for companies, so having a presence on social media is a really useful way of putting that strategic work into action.


BE where your customers are:

There are still a handful of people that believe online & social media is not the correct advertising medium for their company. The stats say otherwise: 60% of Irish adults use social media, a stat that rockets to 90% when you consider adults aged between 19 and 24. The global figure for active social media users is even more staggering at just over 3 billion. Social Media platforms are going nowhere – you just need to understand where your customers spend their time!


BE your own influencer:

Nobody is a bigger advocate for your business than you and your staff and it’s your knowledge and passion for what you do that will come flooding through on social media if you take the right approach.


BE your brand:

Creating a unique and authentic brand for your company is essential, and social media is how you can bring that same brand message to life. If you’re a local business focusing on Cork city, then live, breathe and worship the area and its communities – demonstrating that you’re real, you know what you’re talking about and you’re invested in your customers’ way of life.


BE your own publisher:

Gone are the days of hoping others will notice your good deeds. Having a social media presence means you can share YOUR message, the way YOU want to, and at a time that suits YOU. This luxury doesn’t come without considerations though, as it also means your audience can interact and talk back. However, this engagement, too, can be harnessed for good.


If you’re still not convinced, we have a number of great case studies we’d love to share. Just get in touch today!
Email us on: info@limelightmedia.ie or click here

60% stat: https://www.irishtimes.com/business/technology/some-90-of-irish-people-aged-between-19-and-24-use-social-networks
Global figure: https://blog.hootsuite.com/social-media-for-business/

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