Newpark Hotel Kilkenny

Newpark Hotel, part of the Flynn Hotel Collection, is a luxury 4 star hotel resting on the edge of medieval Kilkenny City.  Situated on over 25 acres of parkland, with luxurious accommodation, a Health Club & Spa and so many fun-filled kids’ adventures including their prehistoric dinosaur park Jurassic Newpark, this family-friendly hotel is the ideal base for exploring Kilkenny and a great place to stay in the medieval city.

A long standing client of ours, Newpark Hotel approached the Limelight Media team to assist with a brand refresh, creating a new look and feel for their online platforms & to create digital adverts, the brief was to bring a playful yet luxurious feel to their brand. We continue to work side by side with the Newpark Hotel Family to ensure their vision & brand is continuously brought to life.

Brand Refresh

Limelight’s Brand Refresh Vision for Newpark Hotel:

We intended on telling the story of the hotel and all the various offerings through good quality professional photographs along with high end designs that represent the hotel as a high end luxury hotel.

The chosen colour palette is warm, rich & inviting, much like the ambience of the Newpark. Inspired by Kilkenny’s beautiful natural surroundings and sense of adventure at the core of the Newpark brand. It balances between the modern fresh feel of Newpark Hotel along with Kilkenny’s celtic & medieval roots. The modern yet classic feel adds to the luxurious elegance of the brand. While still representing a more fun & adventurous side.The greens give a sense of nature, the golds signify luxury, blues elegance & yellows for youthful adventure to appeal to Newpark’s family audience.

We incorporated patterns, textures & shapes to the brand that will help add a richness that will bring the brand to life and give it an air of luxury. These are inspired by Newpark Hotel’s location while the clean lines bring a fresh and modern feel.

The combination of these brand elements work together to create a rich & cohesive feel. The brand stamp element further incorporates that sense of adventure but also helps to create a strong brand language. Stamps traditionally are used to signify quality, adding these custom stamps to the brand allow us to position Newpark Hotel as an leader in family resorts and also the experts on family fun in Kilkenny. It tells the audience “Come & relax, have fun! We know exactly what you need’.

Limelight Media | Newpark Hotel
Limelight Media | Newpark Hotel
Limelight Media | Newpark Hotel

We delivered:

  • Brand Refresh

  • Brand Guidelines

  • Brand Strategy

  • Motion Graphics

  • Email Signature Designs

  • Content Creation

  • On Site Photography

  • Digital Campaign Assets

  • Social Media Assets

  • Website Graphics


Visit Newpark Hotel’s Website here:



Are you looking for Branding, Social Media Content Creation and Graphic Design services in Ireland?

We can help! Fill in our contact form: https://limelightmedia.ie/contact-limelight-media/

Limelight Media / Newpark Hotel