About

Blarney Castle & Gardens

Blarney Castle & Gardens is one of Ireland’s most cherished historical sites, known for its enchanting gardens and the world-famous Blarney Stone. With a strong focus on sustainability and local cultivation, Blarney Castle has expanded its offerings to include a range of artisanal products made from ingredients grown within their own gardens. These products include apple juice, apple cider, apple vinegar, seed packets, jam, and honey, sorbet and many more—each reflecting the natural products of Blarney.


As part of developing the Over the Garden Wall brand, Blarney Castle & Gardens sought our expertise to develop a brand identity that captured the magic and heritage of Blarney, while also appealing to modern consumers. The aim was to create a cohesive look that would not only tell the story of Blarney but also stand out on shelves.

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We delivered

Branding

  • Logo Design: Crafted a logo that embodies the historical charm and natural beauty of Blarney Castle & Gardens, incorporating elements that reflect both the heritage and fresh produce.
  • Brand Strategy: Developed a unified brand strategy centred around the "Over the Garden Wall" campaign, tying together the castle’s rich history with its commitment to locally-sourced, sustainable products.
  • Packaging Design: Limelight Media designed visually appealing and distinctive packaging for the new product line, including apple juice, apple cider, apple vinegar, seed packets, jam, and honey. Each package tells a part of the Blarney story while highlighting the freshness and quality of the garden-grown ingredients.
  • New Product Launch: Provided strategic support for the launch of the "Over the Garden Wall" product line, including marketing and advertising materials.

Brand development

Our team thoroughly enjoyed working with Blarney Castle & Gardens on this project, bringing to life a product brand that resonates with its historical roots and the natural beauty of its gardens.


Visit Blarney Castle & Gardens here: https://blarneycastle.ie/


If you’re looking to create a brand that tells your unique story or to launch a new product, get in touch with our team at Limelight. Fill in your details here.

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